Island Borne needed a website that felt as energetic and approachable as the brand itself. The experience had to introduce the Borne to Shine idea, help shoppers understand the fragrance-led product range and connect interested customers to nearby retailers, all while keeping the brand’s accessible, everyday positioning clear.
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Client brandIsland Borne
Case study · Brand Website & Product Showcase
Island Borne Website Redesign
Client brandIsland BorneA bright, expressive website that turns Island Borne’s Borne to Shine identity, fragrance collections and everyday body care into an inviting product-discovery experience.
View the live website
Brand homepage
Live website captureFragrance collections, product discovery, responsible packaging and retailer access in one colourful journey.
Project overview
A real requirement.
A focused solution.
Spxcorp shaped the website as a colourful brand journey built around product discovery. The new homepage moves from the hero story into the Yummy, Cool and Juicy fragrance families, highlights shower gels and lotions, explains the brand’s responsible packaging choices and provides a practical store-finder pathway. The coral, lilac and cream visual system brings the identity to life without competing with the products.
What we delivered
Digital experiences built
around the brand.
Every part of the experience was designed to make the brand, offering and customer journey easier to understand and explore.
Expressive brand homepage
A distinctive opening experience that brings the Borne to Shine personality to the front of the website.
Fragrance-led discovery
Yummy, Cool and Juicy collections presented as memorable ways to explore the range.
Product showcase
Clear, visual presentation of shower gels and lotions using real Island Borne product imagery.
Retailer pathway
A practical route for customers to find Island Borne products at stores across Trinidad.
Responsible brand story
Sustainable packaging and the wider brand philosophy integrated into the customer journey.
Responsive brand build
A flexible layout that preserves the colour, energy and product focus across screen sizes.
The customer journey
A clear path from discovery to action.
Define the brand journey→
Organize the collections→
Design the visual system→
Build and test→
Launch the website
Value created
A stronger digital foundation built to support the brand and its next stage of growth.
The new experience gives Island Borne a stronger digital home for introducing the brand and guiding product discovery. Customers can understand the fragrance families, see the range and find local retailers in one coherent journey, while the business gains a flexible platform for future product and campaign content.
Spxcorp servicesBrand website strategyUX and visual designResponsive developmentProduct presentationRetailer journeyLaunch support
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